Optimizing Point of Care Marketing
Custom Campaigns Delivered to Targeted HCPs
The Dialogue Company manages specialized campaigns to deliver brand marketing to high priority physicians and patients, 100%-matched to client target lists.
ACTIVATING HCP INTEREST THROUGH EMAIL
Email marketing to HCPs is efficient and scalable in building qualified traffic to your professional website. It’s well suited to:
- Increase pharma/medical device brand awareness
- Announce product news
- Highlight brand benefits & efficacy
- Clarify which patients are most appropriate for your therapy
Dialogue’s bite-size delivery of brand information through a time-release email series will point HCPs to your website to learn more, and prompt increases in script writing to benefit your bottom line.
THe HCP-to-Patient Nexus
The few minutes spent in the exam room, where a high-value conversation between HCP and patient ensues, is the most important moment for your brand. Tangible marketing materials presented and reviewed in this context create the best opportunity to inject your brand into the discussion and lead to a script. It forms the inflection point that monetizes your entire business investment.
Company Background
Dialogue media vehicles have been building engagement between HCPs, patients and brands for over 25 years. We develop & manage POC campaigns that are customized to each client’s unique objectives.
By blending patient education with relevant brand messaging, and deploying those materials to the physicians who are most important to your business, we are able to increase disease awareness, spur brand discussions and drive action by HCPs & patients alike.
Campaign Planning
HCP & Patient Audiences
Select your most relevant target
Campaign Timing
Tailored to your business calendar
Dialogue custom media vehicles deliver any type of tangible marketing asset, whether it’s agency-created, client-supplied or developed by us; and we place those materials into the hands of target physicians for discussion with their patients. We provide ongoing fulfillment to opt-in HCPs and assure that your materials are continually present at POC throughout the campaign. Response Alerts can also be sent directly to field reps to immediately inform them of HCP interest in your brand.
Professional communications to educate the HCP
Dimensional or promotional items build interest
Brand literature to communicate your full story
Video & audio books generate impact
Take-home materials for in-depth review
Follow-up research to measure ROI
HCP & Patient Activation Campaigns
- Engage highest priority specialists & PCPs.
- HCP & patient quantities tailored to your budget.
- Campaign specs & timing are fully customized.
- Independent ROI auditing: AAM, Crossix, etc.
HCP Feedback on Dialogue Programs
“Our cardiac patients are extremely appreciative of the Cardiac Directions materials. We hand the kits out after their first educational session when we go over their heart healthy goals with them. Thank you for providing this service to our patients!”
“We GREATLY appreciate your gift kits. Our patients love getting the samples and coupons; and the staff loves using the Cardiac Directions booklets during our education segment of their initial visit. Every patient receives the gift bag on day 1 of Cardiac Rehab Phase II. We love this educational tool!”
“We offer these packages to every patient that comes in with a DM type I or II diagnosis. They are so pleased to feel cared for and are eager to see all the samples and educational information. Many times, they comment on how it makes them feel like we care about their well-being and I feel it gives them a boost in the direction to take their health and maintenance into their own hands.”
“By giving patients nuggets of information over time, they feel less overwhelmed… it’s useful to newly diagnosed patients, and patients who have attended education sessions in the past but now need to be more aware of their numbers, food intake, etc.”
Request Information
If you’d like to receive information on Dialogue POC Campaigns please contact us.
The Dialogue Company, Inc.
Pennington, NJ 08534
(609) 737-1110