Reach Consumers Seeking Improved Heart Health
Cardiac Directions® Builds Brand Interest
Cardiac rehabilitation sessions offer a relevant context to influence patients while they are being educated about heart & circulatory health after a cardiac event.
Cardiac Directions Engages Patients During HCP-Guided Education Sessions
The Program
Cardiac Directions is a cooperative marketing program hand-distributed by HCPs to cardiac & stroke patients who are undertaking rehabilitation sessions through 900+ hospital-based rehab centers and physician offices. Since 1993, the program has delivered measurable gains in building brand awareness, HCP/patient discussions and patient action.
Customized professional program options are also available to reach targeted physicians and their CV patients at scale.
Circulation
Annual Reach
125,000 Cardiac & Stroke Rehab Patients
Delivery Timing
Annual program with Q1 and Q3 delivery windows
Marketing Element Delivery
Brand materials are hand-delivered to patients by their HCP in a Patient Pack gift bag format. Distribution to patients occurs precisely when they are learning about modifying risk factors and being prescribed new medications to improve their long term health. Sponsorship is on a category / drug class exclusive basis. Program components are available individually or as a comprehensive package:
Print advertising in Patient Education Guide
Brand literature delivery to build interest
Follow-up research to measure ROI
Professional communications to educate the HCP
Patient Activation Campaigns
- Delivery of brand-supplied marketing materials
- Print advertising in Patient Education Guide
- ROI tracking research with test & control design
- Cost effective due to multi-sponsor format
- Category exclusivity
HCP Feedback
“Our cardiac patients are extremely appreciative of the Cardiac Directions materials. We hand the kits out after their first educational session when we go over their heart healthy goals with them. Thank you for providing this service to our patients!”
“We hand out the kits to new patients entering Cardiac Rehab. The information provided in the kit is very useful and the patients really like them. The educational information is great, and I particularly like information that provides a push toward risk modification (this just reinforces what we are trying to teach them anyway). Thanks for providing this program for our patients.”
“Our new patients all receive the Cardiac Directions gift bags. We get really good feedback from them about the products and coupons. The Cardiac Directions patient guide is great. Thank you for making this accessible to us.”
“We GREATLY appreciate your gift kits. Our patients love getting the samples and coupons; and the staff loves using the Cardiac Directions booklets during our education segment of their initial visit. Every patient receives the gift bag on day 1 of Cardiac Rehab Phase II. We love this educational tool!”
Request Information
If you’d like to receive information on the Cardiac Directions Program please contact us.
The Dialogue Company, Inc.
Pennington, NJ 08534
(609) 737-1110